AI Is Only 27% of the Story

We've all had a middle schooler struggling with algebra, surrounded by calculators that could solve any equation instantly. Sitting thereat 10 PM, working through step-by-step solutions with them.

The calculator knew the answer. But it couldn't explain why an equation had meaning. It couldn't connect abstract concepts to real-world applications. It couldn't sense when frustration was creeping in and adjust the pacing.

That's when it clicked: Not all data is ones and zeros.

The Data You Can't Digitize 

Every middle market business runs on two types of data:

1. The obvious: Sales, margins, inventory counts, transaction dates
2. The invisible: Trust patterns, relationship histories, unwritten rules, contextual exceptions

Your sales journal doesn't capture:

• Why Customer X always calls Dave directly for rush orders
• That Product Y's margin is "protected" because of the CEO's pet project
• The handshake deal with Client Z that bypasses standard pricing

These aren't exceptions to fix. They're the human code that makes your business work.

The Mass Customization Epiphany 

Every middle market company believes they're unique. Most technology companies believe they're wrong.

We discovered both are right.

Yes, pricing patterns, customer behaviors, and inventory optimization follow mathematical principles. But how those principles apply is shaped by human context that varies business to business.

The secret isn't choosing between standardization and customization. It's mass customization—algorithms that learn your company's human code.

AI + HI = The Real Competitive Advantage Here's what traditional AI misses:

• Your definition of "loyal customer" includes factors beyond frequency and spend
• Your pricing strategy has conscious exceptions, not just inconsistencies
• Your product bundling accounts for relationships, not just margins

When we combine AI's pattern recognition with HI's contextual intelligence:

• Algorithms find vampires, but humans know which ones are actually strategic customers
• Systems spot pricing discrepancies, but people understand which are deliberate market positioning
• Analytics identify at-risk customers, but relationship knowledge predicts their next move

The 73% That AI Can't Process 

Research suggests over 70% of business value depends on tacit knowledge—the unwritten rules, learned behaviors, and contextual decisions that shape daily operations.

Your AI can process:

• The 27% that's structured data
• The patterns in transaction history
• The mathematical relationships between variables

Your humans process:

• Why this customer is different
• When to break established patterns
• What exceptions strengthen (not weaken) strategy

The New Frontier: Algorithms That Learn Your Culture 

We're building something unprecedented: AI that doesn't just analyze your data but learns your human code.

It notices when certain customers follow different rules and adapts its recommendations. It recognizes which "inefficiencies" are actually strategic choices. It identifies when human wisdom should override mathematical optimization.

This isn't AI replacing human judgment. It's AI that amplifies human wisdom by operating within its context.

The Limitation That Becomes Strength 

Traditional tech sees context as a bug. As noise interfering with pure algorithmic truth.

We see it as a feature. The human context isn't what you overcome—it's what makes your analysis actionable.

Your company's human code isn't what prevents scale—it's what creates sustainable competitive advantage.

Beyond the Binary 

In a world rushing toward pure AI automation, we chose a different path: technology that respects the non-binary complexity of real business.

Because the best decisions don't just calculate truth—they navigate truth within the human systems where business actually happens.

What's in your company's human code that standard algorithms miss? Let's build AI that doesn't just process your data—it honors your business's human intelligence.

After all, the most powerful number in business isn't always a number at all.